Michael A. Sisti
Michael A. Sisti was born and grew up in Brooklyn in 1940. When he was 16, his family moved to Bergen County, New Jersey. The following year was one of the most eventful of his life. He graduated high school, got married, attended and later quit college, began his first full time job and celebrated the birth of his first son.
Sisti began his entrepreneurial career in earnest in 1959 when he established a printing and mailing business in Rockland County, New York. This was followed by a series of sales positions for various printing companies and the launch of a printing brokerage and graphic design firm that he ran until 1982 when, at the urging of colleagues, he founded Image Concepts, a small advertising and sales promotion agency, in 1982.
As the CEO and co-founder of Sisti, Zinbarg & Howard, Inc., Sisti was the driving force behind one of New Jersey’s higher ranked advertising and public relations agencies. When the partnership was dissolved, he and his wife, Sara launched a virtual branding and marketing agency/consultancy called Sisti & Others, Inc.
Less than a year into a two-year consulting contract, he accepted a position with one of his corporate client, being named Chief Communications Officer of Blue Cross Blue Shield of Rhode Island in 1997. In that position, he was responsible for strategic planning, creative development and production of all advertising, public relations, marketing communications, product literature, event planning and web site development. He managed a budget of $7 million and a staff of 25. His innovative communications programs were nationally recognized and cited as best industry practices. These include an award-winning series of one-hour television specials that aired on the NBC and ABC affiliates in Rhode Island, a health care magazine, and a TV advertising campaign that has been syndicated in markets around the country.
Sisti has published articles on marketing and has been written up in several newspapers and magazines. For three years he wrote a column called “Local Color” for an online magazine. He provides seminars on marketing and branding for business organizations and employee groups, and guest lectures at high schools, colleges and universities.
Following his tenure at Blue Cross, Sisti and his wife moved to Florida and re-launched Sisti & Others. They now live in Sarasota, where they enjoy golf, tennis, and all the cultural and recreational activities of that vibrant city, and always look forward to spending time with the families of their six adult children and 12 grandchildren.
Praise for Executive Crumple Zone
If you've ever worked in a corporate environment, you'll appreciate this cautionary tale on office politics with a capitol POLITICS. When consultant Dave Powers tries turning around marketing at a large, slow-moving insurance company the results are hilarious in a painfully true way.
-Tom Monahan, Director of SPEC Advertising Portfolio Program
Johnson & Wales University
Author of Do It Yourself Lobotomy
The lessons in this entertaining novel make it required reading for every corporate executive. I gave copies to everyone on my staff.
-Christine Howard, VP Compliance
Prudential Financial, Inc.
WOW. WOW. Holy friggin’ WOW! Using a clever email format to advance his story, the author takes us on a dizzy, frightful, tragic, humorous and insightful ride inside corporate America. Bravo, Mr. Sisti, job well done!
-Michael H. Samuelson
Author of Voices From the Edge
and What Would Mickey Say: Coaching Men to Health & Happiness
Congratulations on a fine piece of literature written in your unique style, and may it become 'required reading' for all college grads preparing for life in corporate America!
Corporate bureaucrat, entrepreneur, artist, sculptor and author
A real-life “The Office.”’ Ride along as an outsider, and learn how hard it is to be an insider. I found the characters believable, and not always ones you could be sympathetic with, and that the “plot”
was totally plausible with alliances, backstabbing, triumphs and tragedies of real business life, as well as life in general.
-Dr. Michael W. Pitts, Associate Professor of Strategic Management
School of Business, Virginia Commonwealth University
The novel is interesting, educational, and reads a little like a horror story! I am stunned at this window into the brutal weaknesses of the giant-business model.
-Wes Roberts, Publisher, SRQ Media Group
A very insightful glimpse into the workings of corporate America in a fun and quick read. I recommend this book for educators, students, and anyone who would enjoy a well-written and captivating look at the dark underbelly of corporate gamesmanship.
-Rosalie Jackson Regni, Assistant Professor, Merchandising
School of Fashion, Virginia Commonwealth University
Co-author of Entrepreneurship in Action: A Retail Store Simulation
Executive Crumple Zone was honored as an Award Winner in the "Cross-Genre Fiction" category of the 2010 International Book Awards.